María Celeste Lois got her name due to the melancholic spirit of her father who, after watching a tragic love story in a movie theater, promised himself to never forget that name. Marked by a strong love for movies, she had no other chance than to dedicate herself to them and for the past 20 years her job has been to tell stories in long and short format. 

 

Today she works in the advertising industry as a director where she created films for brands like Johnnie Walker, Pepsico, Unilever, among others. Cele dares to constant experimentation, which has left her with a rich and varied reel composed by shortfilms, ads, documentaries and music videos, she proclaims herself as an independent spirit, a restless artist and a challenge lover.